The Bay Area Marketing Group (BAM)

Lynn Upshaw is a founding member of BAM, a group of accomplished marketing experts who work together when an engagement requires some or all of the Group’s services. In addition to Lynn Upshaw, BAM includes:

Robert Ahearn and Bryan Birch (Advertising and Direct Marketing) — Robert and Bryan are highly successful advertising and direct marketing executives who have created marketing programs for such companies as Applied Materials, Sony, Microsoft, Apple, Sprint, and Cisco Systems They are principals of JUMBOshrimp Advertising, whose staff work on Upshaw Marketing engagements. Learn more about Robert and Bryan and JUMBOshrimp.

Patrick Di Chiro (Integrated Marketing) — Patrick is a former senior marketing and communications executive with E*TRADE, Visa International and Ketchum Worldwide. He is Chairman/CEO of the leading integrated marketing firm, THUNDER FACTORY, whose staff work on Upshaw Marketing engagements. Learn more about Patrick and THUNDER FACTORY.

Jay Gangi and Dave Taber (Marketing Research) — Jay and Dave are highly successful marketing research veterans who crafted their research skills at Clorox, Levi Strauss, Yankelovich and Landor Associates. They are founding partners of novaQuant research. Learn more about Jay and Dave and novaQuant.

Burt Alper (Brand Name Development) — Burt heads a highly successful brand naming firm called Catchword that has developed names for companies such as eBay, Cisco Systems, Procter & Gamble, and Levi Strauss, and whose staff work on Upshaw Marketing engagements. Learn More about Burt and Catchword