- Truth: The New Rules for Marketing in a Skeptical World – Lynn Upshaw's latest book, Truth is an essential guide to building integrity into marketing programs at a time when consumers and business buyers are better informed, less trusting, and better armed to filter out messages they don’t believe.
- The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value – Co-authored with Earl Taylor, this book is an in-depth look at how to build a company-wide masterbrand that builds value for the entire corporation, using their single most valuable asset.
- Building Brand Identity: The Strategy for Success in a Hostile Marketplace – Lynn Upshaw’s first book is a brand building primer and was named by Amazon.com as one of the top ten most popular books on brands and branding.
Books by Lynn Upshaw
