Lynn Upshaw has written three highly regarded books on marketing strategy, as well as periodic articles. Follow the links below to learn more about several of Lynn’s contributions to marketing thought leadership.
Books:
- Truth: The New Rules for Marketing in a Skeptical World – Lynn Upshaw's latest book, Truth is an essential guide to building integrity into marketing programs at a time when consumers and business buyers are better informed, less trusting, and better armed to filter out messages they don’t believe.
- The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value – Co-authored with Earl Taylor, this book is an in-depth look at how to build a company-wide masterbrand that builds value for the entire corporation, using their single most valuable asset.
- Building Brand Identity: The Strategy for Success in a Hostile Marketplace – Lynn Upshaw’s first book is a brand building primer and was named by Amazon.com as one of the top ten most popular books on brands and branding.