Like any builder, marketers can only be as good as the tools they use. Here are two tools that Lynn Upshaw has used successfully in the past, as well as a reading list of brand marketing books that may prove useful.
Strategic Problem Solving Process – A methodical and strategic process that has been a great help to Lynn Upshaw and his clients as they seek to identify challenges, vulnerabilities, and growth opportunities.
CEO's guide to Masterbrand Building – A list of key factors for CEOs and others in general management to keep in mind as they consider creating new approaches to motivating their people and achieving new revenue.