Lynn Upshaw has conducted scores of seminars and workshops around the globe that have consistently helped marketing teams of all types learn how to better use their equities, including in industries such as technology, telecommunications, financial services, packaged goods, publishing, professional services, education, and for associations and non-profits.
Lynn also specializes in corporate workshops that are customized to meet the needs of the sponsoring organization, leading to a consensus of action and concrete results. As a member of the marketing faculty at the Haas School of Business and the Berkeley Center for Executive Development at UC- Berkeley, Lynn has also developed and honed state-of-the-art teaching methods that are highly effective in corporate settings.